As a company that distributes visual entertainment content, the Toei Group aims to be a corporate group that values the smiles of its employees, partners, and all other stakeholders.
Respect for human rights

We recognise the importance of respecting human rights in developing and continuing our business operations, and believe that it is a responsibility of every company.

Improving the working environment

For Toei Group employees to work with happiness and peace of mind

We operate in a number of industries such as video production, video distribution, live event production, hotels and real estate. Even within the same company, the work style of employees varies depending on the division. To consistently provide our customers with high-quality content and services, we believe that it is necessary to establish a work environment that prioritizes the physical and mental health of all our employees and enables them to showcase their full potential irrespective of the division they work in. To achieve this goal, we take the following initiatives.

Toei BRAVE Declaration — Introductory chapter: Making a big wave in diversity! —

We promote diversity and inclusion (D&I) to encourage all employees to consider them as their issues, because our aim is to become an innovative company through mutual respect.

Considering the current issues regarding D&I, project members came up with the campaign slogan, "Be respectful and value empathy," hoping that we will bravely choose to change or remain unchanged, to accept each other, and to be open to new things, just as the abbreviation of the slogan, BRAVE, says.

As a storyteller, we call the current phase an introductory chapter, a subtitle, because we have just started our D&I journey. We hope to make a new wave, a symbol of Toei, from within to facilitate the movement.
This subtitle will be changed by the hands of our employees to stay in step with the times and to reflect the direction of our D&I activities, and for our continued evolution.
Diversity management training for executives

To promote diversity and inclusion (D&I), it is essential to foster managers with a new awareness of D&I. With this in mind, we provide all heads of departments including executives with diversity management training.
They learn about the importance of D&I to the business as well as acquire the capabilities and management skills necessary for bringing diverse individuals together and enabling them to collaborate to achieve objectives. They also continuously develop D&I-related management expertise, through efforts such as learning about the effects of D&I on organizational performance.
We will provide all managers with training from now to further develop this new awareness.

D&I Project begins

The D&I Project started in the 2023 fiscal year is a bottom-up project that has been carried out by employees from different backgrounds. The activities include a questionnaire survey that all employees were asked to take part in, the visualization of current internal issues and discussions with management. We experimented in the implementation of these activities to determine the direction of our diversity project. In March 2024, the Toei BRAVE Declaration D&I slogan that the project members came up with was announced to all employees to move a step closer to the realization of D&I.
We select new project members each year so that we can gain different perspectives and expand our activities. We hope to increase the number of employees who consider D&I issues as their own while also adopting the slogan to work toward a common objective. Our aim is to develop a corporate culture that embraces differences and innovative mindsets.

Work-life Balance Support Team organized

A team was organized in the 2023 fiscal year to support people who wanted to keep working despite changes in the stage of their lives and to allow them to achieve a healthy work-life balance. The team is involved in various activities. Each team activity is designed to explore a major theme, such as childcare, nursing and medical treatment.
The key theme of the first year is childcare. The team will focus primarily on supporting childcare providers and the development of an understanding between childcare providers, colleagues and managers. Specifically, the team sets up meetings at key stages: before the person concerned takes a leave of absence, before the person returns to work and after they have resuming working, to facilitate communication between the person and their manager. The team also has prepared a guidebook for managers to introduce them to opinions from people involved in the leave-taking process.
In addition, the support team holds meetings where team members directly exchange opinions with child-rearing employees and discuss the provision of support. During the meetings, they explain the scheme and procedures using the guidebook for prospective parents. They offer practical support to make the leave of absence process as smooth as possible, and encourage male employees to actively consider taking paternity leave. The meetings where team members directly exchange opinions with employees provide us with an opportunity to think about issues that need to be addressed and actions to take.

Initiatives for working styles at video production sites

Social contribution activities

Mobile screenings in areas with no cinema facilities

Barrier-free screenings (accessibility for people with disabilities)

Toei is working to provide barrier-free screenings with subtitles and audio guides to enable people with visual and hearing impairments to enjoy movies. Our goal is to deliver our movies to more customers.

In conjunction with the theatrical release of the film, we produce subtitles and audio guides, and we are working to make them more enjoyable, so that everyone can enjoy movies using these screening tools.
We provide information on barrier-free screenings on the official website for each film, along with information on borrowing smart glasses at cinemas that provide them.
Going forward, we will continue to research and make further efforts with the aim of creating an environment where all customers can enjoy watching movies together.
Some films are not barrier-free, so please refer to the official website to make sure whether or not there will be barrier-free screenings.

Currently, the main barrier-free screening methods are as follows.

  • Using the smartphone application "HELLO! MOVIE"
  • Subtitle screening in an on-screen format (cinemas and screening dates/times are limited)

TOEI Kyoto Studio Park School Trip and Field Trip Programs

TOEI Kyoto Studio Park offers programs that enable students who visit the park for school trips and field trips to have opportunities to learn while having fun.
In Terakoya Fun Experience - Living Experience in the Edo Period, period drama actors dress up as a Edo period teachers and teach the students how to light the lantern or candle with flint and steel, or teach them about Edo period money using film props.
With the cooperation of Kyoto University, we have also created manga booklets entitled History of Cinema (1) How Films are Made and (2) After the Films are Completed, and distributed them to students on field trips.

All programs are by appointment only. Learn more on the TOEI Kyoto Studio Park website.

Initiatives to produce educational videos

As a content production company, we believe that our greatest mission is to contribute to society through film and video production.
Our Educational Media Division works every day to develop educational videos and teaching materials that are needed at the time, enabling us to confront social problems. We aim to contribute to solving these problems through the power of video.

Initiatives to produce educational videos
Based on the philosophy that it is essential to create a harmonious and inclusive society in which people mutually recognize and make use of each other's values for sustainable social and economic growth, we are focusing our efforts into video production that cuts sharply into issues we face today such as human rights awareness, including respect for diversity and preventing harassment, as well as the environment and welfare. In addition to teaching materials, we also produce movies on the theme of human rights issues for theatrical release.
“Birthday” is a human rights awareness drama about sexual minorities.
Teaching material that can be used for human rights learning and training “What your smile gave me”
Propelling local communities into the future
Natural disasters are currently increasing in frequency. While it may not be possible to prevent the disasters themselves, with the right knowledge, we can minimize the damage they cause. By promoting education and awareness, it may also be possible to reduce the number of traffic accidents and crimes that occur in our society. In order to carry precious lives into the future, we continue to produce videos for community education on topics such as disaster readiness, crime prevention, and traffic safety, while constantly updating them with the latest information.
Traffic safety teaching materials
“Don’t let your guard down!”
Disaster prevention teaching materials
“Preparation and evacuation actions for persons requiring special consideration”

Inheritance and Effective Use of Video Assets

Since our founding in 1951, we and our group companies have produced a large amount of video content including movies, television, anime, V-Cinema, and original content for streaming platforms.
Initially, video production consisted of shooting on film, but with technological innovations digital production and digital screening became the mainstream.
As a result, the number of opportunities to see classic works from the film era has declined. In 2010, we established the Video Asset Management Committee, which collects film scanning data for the purpose of preserving video culture, and is working to make this content available for viewing once again, in digital cinema and increasingly diverse video media.
Since TOEI Kyoto Studio Park opened as a movie theme park in 1975, it has been active as a base for disseminating Japanese film culture, collecting and storing valuable non-video materials (scripts and posters, etc.) from movie production companies and displaying them to the public at the park's Japanese Movie Archives and Movie Library (which opened in 2020).