Privacy Policy

Toei Company, Ltd. (the “Company”) has established the following Privacy Policy for handling customers’ personal information. It shall promote personal information protection by building a framework therefor and ensure that all employees recognize the importance thereof and undertake relevant initiatives.

Personal information

Article 1

“Personal information” shall mean personal information prescribed in the Act on the Protection of Personal Information (Act No. 57 of 2003; hereinafter, the “Personal Information Protection Act”) and information that contains name, date of birth or other descriptions, etc. related to a living individual, whereby a specific individual can be identified (including any information that can be easily collated with other information and thereby used to identify that specific individual), or information that contains an individual identification code.

2. Cookies and IP address information are excluded from personal information because they cannot be used independently to identify a specific individual. Provided, however, in cases where the said information and personal information are used in an integrated manner, the said information shall also be deemed as personal information.

Collection and use of personal information

Article 2

The Company shall acquire and use customers’ personal information within the scope necessary for achieving the following purpose of use. The Company shall not acquire personal information by deception or other wrongful means. Moreover, in cases where the Company uses personal information beyond the scope necessary for achieving the following purpose of use, it shall obtain the customer’s consent to do so in advance through the use of appropriate means.

(1) To provide the Company’s video content, events, products and services (hereinafter collectively referred to as “video content, etc.”)
(2) To improve or newly develop the Company’s video content, etc.
(3) To communicate (including sending email, leaflets, direct mail and others) updated information, campaign, etc. regarding the Company’s film and video content, etc. and information about other services provided by the Company
(4) To communicate important information and other necessary information such as maintenance
(5) To respond to customers’ inquiries regarding the Company’s film and video content, etc. (including conducting identification confirmation)
(6) To report to customers the status of use of the Company’s film and video content, etc.
(7) To request cooperation in questionnaires, interviews, etc. regarding the Company’s film and video content, etc. or participation in auditions and various other events or to report results thereof
(8) To investigate and analyze the use history, etc. of the Company’s film and video content, etc. and to use the results for the improvement, development and advertisement distribution of the fim and video content, etc.
(9) To identify a customer who violated the terms and conditions or a customer who seeks to use the Company’s film and video content, etc. for an illegal or improper purpose and to refuse such use

2. In cases where the Company acquires personal information contained in written documents (including an electronic or magnetic record) directly from a customer, it shall clearly indicate the purpose of use to that person in advance.

Management and protection of personal information

Article 3

The Company shall strictly manage personal information and shall not disclose or provide to any third party a customer’s personal information without obtaining the customer’s consent, except in cases described below. Moreover, the Company shall consider the safety of personal information and take measures for managing the security thereof (restricting access, etc. to information) in order to prevent and correct risks, such as unauthorized access to, loss, destruction, alteration, leakage, etc. of personal information.

(1) Where there is a need to protect the life, wellbeing, or property of an individual, and it is difficult to obtain the consent of the identifiable person;
(2) Where there is a special need to improve public wellbeing or promote healthy child development, and it is difficult to obtain the consent of the identifiable person;
(3) Where there is a need to cooperate with a national government organ, local government, or person entrusted thereby with performing the functions prescribed by laws and regulations, and obtaining the consent of the identifiable person is likely to interfere with the performance of those functions;
(4) Where the Company outsources all or part of the handling of personal information to the extent necessary to achieve the purposes of use with the aim to facilitate business operations
(5) Where personal information is provided as a result of the transfer of business due to merger or other reason
(6) Where personal data is used jointly between specific individuals or entities and where the following are notified in advance to the customer him/herself or put in a readily accessible condition for the customer: the fact of joint use; the items of the personal data used jointly; the scope of the joint users; the purpose for which the personal data is used by them; and the name of the individual or entity responsible for the management of the personal data concerned.
(7) Where otherwise permissible under applicable laws and regulations

Subcontracting the handling of personal information

Article 4

The Company may outsource all or part of the handling of personal information to the extent necessary to achieve the purposes of use. In such cases, it shall make thorough assessment of the eligibility of the outsourcee, determine matters concerning confidentiality, etc. and conduct necessary and appropriate supervision.

Joint use of personal information

Article 5

The Company may share a customer’s personal information with certain persons within the scope necessary for achieving the purpose of use, after notifying the customer, determining the scope and purpose of use and the scope of persons who shall jointly use the information and assigning a personal information manager, etc.

Disclosure of personal information

Article 6

If a customer requests the disclosure of his/her personal information, the Company shall disclose it without delay in writing, etc. However, we may refrain from disclosing all or part of the information in the following cases. If we decide not to disclose the information, we will inform the user without delay.

(1) If disclosure could harm the life, body, property, or other interests of the customer him/herself or a third party
(2) If disclosure could cause significant hindrance to the proper performance of our business
(3) If disclosure violates laws and regulations

Correction and deletion of personal information

Article 7

In cases where a customer’s personal information held by the Company is incorrect, the Company shall correct or delete the personal information upon the said customer’s request in accordance with procedures set forth by the Company, and notify the customer.

Ceasing to use personal information

Article 8

In cases where a customer requests the Company to cease to use or delete his/her personal information (“ceasing to use, etc.”) for the reason that the following cases apply, the Company shall conduct the necessary investigation without delay, suspend the use, etc. of the information based on the results of the investigation in accordance with applicable laws and regulations, and notify the customer to that effect.
However, we will take alternative measures if ceasing to use personal information, etc. requires significant expense or if it is difficult and alternative measures are possible so as to protect rights and interests of the customer.

(1) Where the said information is handled beyond the scope of purpose of use
(2) Where the information was acquired by wrongful means
(3) Where the information is used by means that facilitates or may induce illegal or wrongful activities
(4) Where the Company no longer requires to use the customer’s personal information
(5) Where the leakage, loss or destruction (leakage, etc.) of personal information that contains sensitive personal information has occurred or may have occurred
(6) Where the leakage, etc., of personal information whose illegal use may cause financial damage has occurred or may have occurred
(7) Where the leakage, etc., of personal information for illegal purposes has occurred or may have occurred
(8) Where the handling of the said personal information may harm users’ rights or legitimate interests

Procedures for modifying the privacy policy

Article 9

The Company shall review the content of the policy as appropriate and work to refine it accordingly. The content of the policy may be amended except otherwise prescribed in applicable laws and regulations or in other provisions of the policy.

Compliance with laws, regulations, and other norms

Article 10

The Company shall comply with the Japanese laws and regulations applicable to the personal information held by the Company and other norms.

Response to complaints and inquiries

Article 11

The Company shall receive complaints and inquiries from customers about the handling of personal information, and respond in an appropriate and prompt manner. Moreover, it shall promptly and appropriately respond to customers’ requests such as disclosure, correction, addition, deletion, suspension of use or refusal of provision of such information.

Contact for inquiries

Article 12

For inquiries concerning the Company's handling of personal information, please contact the following.

(1) Requests by postal mail
2-17, 3-chome Ginza, Chuo-ku, Tokyo, 104-8108, Japan
Please address to Person in charge of personal information, Legal Affairs Division, Toei Company, Ltd.
(2) Online request
The person in charge of personal information, Legal Affairs Division, Toei Company, Ltd. will receive and handle messages.
Vie the banner below, please access the Inquiry Form, and under consent to the terms and agreement, fill in the necessary information and submit your inquiry.
Inquiry Form

- We will respond to your inquiry within our business hours.
– Business hours: 9:30 - 18:00 (excluding Saturdays, Sundays, national holidays, year-end through new year holidays, and other holidays)
- We will respond to your inquiries by email, in principle.
Please note in advance, however, that there may be cases where we may require some time to respond to your inquiries, where we reply by telephone or by mail, or where we may not be able to respond to your inquiry, depending on the content of your inquiries.
I agree to the above terms and conditions and submit my inquiry.
(3) Visiting the Company
Please note that, in principle, we are unable to receive any inquiries handed to someone in person at out office.

(Established and enforced on April 15, 2005)
(Partly revised on April 1, 2022)
(Partly revised on July 1, 2022)
(Partly revised on June 29, 2023)


Toei Company, Ltd.
Personal Information Manager
Koichi Wada

that's all