The International Cultural Exchange, or I.C.E. - is a division of TOEI Company, established 17 years ago.

Its main purpose is organization of international art exhibitions and the promotion of foreign countries in Japan. During 17 years I.C.E. successfully implemented 13 exhibitions from over 10 different countries. It is composed of skilled and creative members experienced in the field of implementing cultural events and promotional activities both in Japan and abroad.

Unlike other exchange programs, our creative media background allows us to organize an extensive campaign entailing events promoting art, culture, national products, music, cuisine and tourism appeal, which is widely exposed through all fields of the mass media.

I.C.E. also serves a bridge between foreign authorities and their counterparts: museums, major media companies, official entities and organizations in Japan,.

A longtime partnership established between I.C.E. of TOEI and numerous prestigious museums worldwide gives us an opportunity to show mankind's finest art and antiquities to the people of Japan. Thus I.C.E. is well-known and highly appraised by the Japanese Ministry of Foreign Affairs and foreign embassies as a promoter of many intercultural activities.

Organization of international art exhibitions in Japan

• Restoration and preservation of art - to the present time we completed 3 major restoration projects restoring art objects belonging to museums of Austria, France and Russia.
• Promotion of foreign countries through Japanese mass media.

The founder of I.C.E.

TOEI CO., LTD.

TOEI (site is in Japanese) the founder of I.C.E,. is a leading motion picture company in Japan, with the initial capital of nearly 100 million dollars. It is also one of the oldest and prestigious Japanese film companies. It was established in 1951 as a motion picture production and distribution company and pioneered in many spheres of cinema business.

First animation film released in 1956 launched the long success of Japanese anime worldwide, and its well-known character Sailor Moon was born in the studios of TOEI. In 1957 first in Japan widescreen film was produced by TOEI. The company has produced many animated works(the site is in Japanese) such as Sailor Moon, Puss in the Boots, Mighty Morphine, Power Rangers, Dragon Ball, many of which were imported by other countries and localized. Their characters gained love of children around the globe.

TOEI was also the first to introduce the karaoke(the site is in Japanese) video to Japan and remains the leader in karaoke clipmaking industry.

Started from a single cinema theater in 1953 it now controls the cinema distribution network, that includes more than 150 cinema cheaters all over Japan. TOEI releases around 30 full-length feature films each year. Among other production is educational video, production for TV ( TOEI now produces historical dramas, variety and educational programs that occupy nearly 25 percent of non-channel TV prime time).

Like most Japanese film companies TOEI has been forced to diversify and extend activities to film processing services and studio leasing, real estate, hotel chain(the site is in Japanese) and recreation facilities development.

The other result of diversification was a division created in 1983, which main purpose was organization of art exhibitions from world museums and promotion of foreign countries in Japan. It was named I.C.E. - International Cultural Exchange.